19th MAY

HELLO NEW OFFICE! BYE BYE OLD OFFICE!

Bewakoof has a new address and we can’t contain our excitement! Our founders broke the news to us a few weeks ago “we’re moving” and we felt a rush of emotions (mostly giddiness of upgrading). Our old office held creative energy space and we can’t hope for less from the new one. For the entire story, read on…

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6th APR

SAY CHEESE! BEWAKOOF EMPLOYEES SMILE FOR THE CAMERA FOR OUR 4TH BIRTHDAY!

As Bewakoof’s 4th birthday came closer, all the employees prepped up for the special celebratory photo shoot! Yes, you read that right! A celebratory all-employee photo shoot! Read all about it here! 

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2nd APR

BEWAKOOF REACHED A MILESTONE: DELIVERY OF ONE MILLION PRODUCTS AND ALL BECAUSE OF YOU!

We can’t get over our most recent achievement – crossing sales of one million products. Yes, one million! Thanks to our patrons for all their love! Read all about it here and join in on our happiness! 
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12th FEB

TREND FLASH – NEW AGE JOGGERS HAVE ARRIVED!

Get over denims, cool, casual and comfy joggers are here! Bewakoof’s new line up of joggers is creating more buzz than the celebs you love.  Check out the story here...
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10th FEB

WE ADDED NEW STUFF TO OUR SNACK CORNER!

Good times roll at Bewakoof headquarters. Snack corner get a facelift with more options added. We cannot help munching more often than not on delightful refreshments. Check out the story here...
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6th FEB

WHEN ‘BEWAKOOFS’ FOLLOWED THEIR HEARTS!

If you are ready to connect with your heart and follow its calling, there's no greater contentment than that! Bewakoof is someone who follows his heart and we are proud Bewakoofs who gathered over chai with our testimony on following our hearts! Read the whole story here..
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4th FEB

BEWAKOOF GETS FEATURED IN THE ‘RETAILER’!

Your very own Bewakoof gets featured in a story on T-shirt brands in retail industry insider magazine, Retailer! Read on the whole story here!
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29th JAN

CELEBRATING 50,000 FOLLOWERS ON INSTAGRAM!

Visuals that are great on the eyes and content that sounds delectable. From campaigns that are going viral to product launches that are must haves, it doesn't come as a surprise why Bewakoof won 50,000 followers' love in such a short span of time.
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25th JAN

BEWAKOOF WISHES YOU A VERY PATRIOTIC REPUBLIC DAY!

It is the day to celebrate the brave-hearts, to honour their efforts, and to salute the Indian spirit! Happy Republic Day! 

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20th JAN

COFFEE, CONTENT AND MORE - IN CONVERSATION WITH OUR CONTENT HEAD, BISTRITI PODDAR!

2016 is officially the year of content marketing and it seems only apt for us to know what lies ahead for content for us! In conversation with our senior content manager, Bistriti Poddar, we find out everything about content and more! Read on!
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16th JAN

BEWAKOOF FOUNDER GETS FEATURED ON BLOOMBERG!

Guess who got featured on Bloomberg’s recent episode of Rising Stars? Our very own Siddharth Munot, co-founder, director, Bewakoof Brands. Find out the store here.
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11th JAN

HOW BEWAKOOF GOT ITS NAME!

If you have ever wondered about how Bewakoof got its unusual (and very wacky) name, you are not alone! Ever since we started out, everyone around us has been curious about our brand name. It’s time we quenched your thirst and answered this very important question. Read on!
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4th JAN

HAPPY 2016, MAKE IT A GOOD ONE!

Happy New Year! While we still haven’t got over how amazing last year was, we can’t help but look forward to everything 2016 has in store for us! Read on…
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31st DEC

THE YEAR THAT WAS AT BEWAKOOF!

It’s that time of the year when we take a moment to recollect the year gone by! With several momentous occasions marking the year, 2015 has been a superb year for us here at Bewakoof! Come, join us in our end-of-the-year recap!
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25th DEC

ALL WE WANTED FOR CHRISTMAS WAS A…... SECRET SANTA!

When Christmas rolls around, all of us at Bewakoof gear up for the big Bewakoof Christmas party! From decorating the Christmas tree to playing Secret Santa in office, we celebrated the day with full Christmas spirit! Read on to know more! 

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23rd DEC

BEWAKOOF GOES TO MUMBAI COMIC CON, WRAPS UP WITH A BANG!

Comic Con 2015 just got over and Bewakoof witnessed 2 days of mad fun, craze and fan love like never before. Find out the story here.
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16th DEC

GET UP AND CLOSE – BEHIND THE SCENES OF OUR PHOTOSHOOT!

We love to move around in office and get things done, but we have a blast when we do it at a photoshoot. And we thought, what fun is it if nobody knows what goes on behind the scenes? Come, take a tour of the 'behind the scenes' from our recent photoshoot. Read on...
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14th DEC

‘WHAT’S HOT NOW’ TAKES CENTRE STAGE!

What’s Hot boxes hit all the right notes. We have featured them for making it easier for our loved customers to browse the up and coming. At Bewakoof, we don’t keep our people guessing. They deserve to have the know-how of all the hot stuff right in front of them and now they are sorted! Read to know the whole story!

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11th DEC

NEW LAUNCHES. NEW LOVE.

We have all new stuff for you to love pick and cherish forever. Have a look at what we got for you this season. Specials await you at our online store! Hit the shop button today!

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4th DEC

WHEN WE TAKE BREAKS AT WORK, WE PLAY FOOSBALL!

We love coming to work every day not just because we are passionate about the brand, or design and fashion but also FOOSBALL! Yes, Foosball! We have a brand new foosball table in the office and we can’t contain our delight. Come, know more! 
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1st DEC

WE WORK HARD, PARTY HARDER!!

What happens when our team gets together for lunch? Well, a LOT of fun! Here are some peeks into our recently held lunch party. Who wouldn't be thrilled to walk out of office officially for a party in the afternoon? Well, our founders do know how to bundle up joy for the team!
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25th NOV

SHOUT OUT TO ASPIRING CREATIVE ENTHUSIASTS!

Are you looking for an internship that lets you jump right in and kickstart a career to die for? Here’s an opportunity that promises to bring out the best in you. Put your creative skills to use, join our team of designers and doers. If you have got SMART and HEART, give us a shout!  Read on to find the hot new vacancies!

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20th NOV

FOLLOW YOUR HEART, FOR IT KNOWS IT ALL!!

There's nothing quite like following your heart because your heart leads you to infinite possibilities. Just be yourself, follow your heart and great things will happen from this simple doing! We shared this thought with the world and did a unique campaign around it. Sure you don't want to miss it! Look what we did!

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16th NOV

BRINGING LAZY BACK TO SUNDAYS WITH OUR PYJAMAS!!

Pick up your favorite fiction, lashes down on that page, with a hot coffee in hand, soft jazz playing, inside your mink blanket and cuddle in our pyjamas all Sunday long. Make it as lazy as you can, for that’s a treat you wait for all week long. Ain’t that what you have on your mind while you wrap up on that Friday evening? Need we say more, start shopping hot favorite need-now pyjamas before everyone else! stylish-pyjamas-this-way!
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10th NOV

IT’S DIWALI AND WE CAN’T CONTAIN OUR DELIGHT!

Happy Diwali! Diwali is here and we at Bewakoof know how to celebrate in style! From gift cards to combos and more delights, we are going all out this Diwali, just for you! Read on to know more!
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7th NOV

BEWAKOOF HITS A WHOPPING 20K FOLLOWER BASE ON INSTAGRAM!

Sometimes a picture is worth 20,000 followers! Oh Yes, we have touched the 20k milestone sooner than you can imagine! Find out our success story on Instagram and how we got there. 

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5th NOV

WE CELEBRATED DUSSEHRA WITH A BANG!

A day packed with Masti, Hungama and Gupshup reinforced joy and fun to Dussehra celebrations like never before.  The team at Bewakoof had a blast of a time on Dussehra. Find out what we were up to on the day when good triumphed over the evil! 

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22nd OCT

BEWAKOOF’S SHOPPING APP IS ONE OF THE BEST THINGS HAPPENED TO US (AND YOU)!

We get it why our customers love the Bewakoof shopping app so much! From a faster performance to extra benefits, our app makes shopping more pleasurable than it already is! Read on to know more about the Bewakoof app!

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17th OCT

WE EXCHANGE POSTCARDS AT BEWAKOOF, YES, YOU HEARD THAT RIGHT!

When was the last time you wrote a postcard to someone? Like a vintage postcard? We, at Bewakoof, write a postcard every other day to communicate our appreciation. We share postcards with co-workers to let them know how significant they are to the team. Isn’t that cute? Read the complete story here! 
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12th OCT

THE DAY WHEN FACEBOOK WROTE A CASE STUDY ON BEWAKOOF!

Facebook is talking about our growth hacking success story and we can’t contain our excitement! See how we have successfully tapped into Facebook's tools, ads, applications, and Fan pages to do more for less. Seize the Moment, oh Yes! Find out the story here!

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6th OCT

BEWAKOOF LIFTS THE INTER STARTUP FUTSAL LEAGUE TROPHY!

Who says we are just the coolest casual wear brand? Think twice! We are also the Inter start up Futsal Tournament Champion! Yes, Bewakoof beats Toppr to lift the Inter Start Up Futsal League Cup in a recently held Inter Start Up Football tournament. Find out the complete story here...

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30th SEP

BEWAKOOF KEEPS IT FRESH WITH ITS FASHION FORWARD LIMITED EDITION COLLECTION!

In our pursuit to put up with changing trends of the times, we experiment often with our products and create designs swiftly. Want to know what drives us to deliver the best to you? Fascinated by the story behind our fast-selling products? At Bewakoof, we respond quickly to runway looks and rapidly offer on-trend garments at pocket friendly prices. Find out how! 
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29th SEP

BEWAKOOF TAKES CENTER STAGE AT COMIC CON HYDERABAD 2015!

The Bewakoof team visited the Hyderabad Comic Con with the purpose of meeting our beloved Bewakoof fans and endorsing the brand. But little did they know that they would come back with more than they thought they would! Read on to know more about our experience and adventures at Comic Con!
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18th SEP

THE STORY BEHIND OUR LOGO COLOR!

Fascinated by the yellow in Bewakoof logo? Well, read on to know why we chose this bright colour to represent us and how it symbolizes everything we stand for! 
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17th SEP

INNOVATIONS THAT WE LOVED CREATING!

Are you a Bewakoof fan? Well, here is your chance to read everything about your favourite Bewakoof innovations! From glow in the dark tees to rewritable masterpieces to flip-ups, we have followed our heart and gone beyond the usual fashion!

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14th SEP

WHY WE DON’T NEED A STOCK CLEARANCE SALE AT BEWAKOOF!

It is that time of the year where every fashion house and store is declaring end of season sales! While providing our customers with small joys does sound like a good idea, there are reasons why we don’t believe in stock clearance sales. Read on to know why! 
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4th SEP

BEWAKOOF AND DC COMICS COME TOGETHER TO CREATE THE SUPERMAN COLLECTION!

Superman visits Bewakoof! DC Comics and Bewakoof have joined hands to create a unique line-up of everyday casuals inspired by the bold Superman! Trendy and quirky, make this collection your go-to choice for the season! Visit Bewakoof.com!
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2nd SEP

WE COMPLETED 2 MILLION FB FANS & WE WANT TO SAY SOMETHING...

Thanks a million for all your love, kind comments and messages. We stand 2 million times stronger today and we couldn't have reached the milestone without you! Sharing a giant high five with everyone who has been a part of this achievement. Keep showing us your support and love.
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1st SEP

BEWAKOOF’S NEW COLLECTION INSPIRES YOU TO STAND UP AND START-UP

Bewakoof brings you a unique collection, inspired by Start up culture that’s becoming popular like never before. This collection is trendy and unique in style, and a step apart from the rest. Come, take a look at everything that has encouraged us to create this fabulous collection! Visit Bewakoof.com!
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18th AUG

BEWAKOOF COLLABORATES WITH THE BIGGEST COMIC BRAND DC TO LAUNCH SPECIAL BATMAN LINE OF CASUALS!

Bewakoof meets Batman! Bewakoof has teamed up with DC to introduce an all new Batman capsule catalogue of cool casuals. Inspired by Gotham’s resident superhero, this range is a dream come true for every Batman fan! Get to know everything about this new product slate featuring exciting casuals! Visit Bewakoof.com!

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14th AUG

INDEPENDENCE DAY EXCLUSIVE NEW LAUNCH – INDIAN HERITAGE INSPIRED MOBILE COVERS

Bewakoof has launched an exclusive Independence day inspired mobile cover range that's everything from contemporary-chic,classy to affordable and Indian. Catch the collection fresh. With an All-Indian palette, we draw our inspiration from both Mughal Royalty as well as the heritage India boasts of. We have tried to offer a diverse and distinct array of moods and tones, which represents India in every way possible. 
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12th AUG

BEWAKOOF AND YASH RAJ FILMS COME TOGETHER FOR AN EXCLUSIVE SRK MERCHANDISE!

Know what Bewakoof and Yash Raj Films have in common? SRK merchandise! As huge movie fans, we are excited to launch yet another movie merchandise collection! Read on to learn more about our latest addition – the ‘King Khan’ collection
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11th AUG

A CHAT OVER BOURNVITA WITH OUR CREATIVE MANAGER - NISHANT BAKLIWAL

Know what it is like to be the design head at Bewakoof. Nishant Bakliwal, Creative Manager at Bewakoof, gets candid about everything that goes on in the mind of a designer, inspirations for the creations, and his love for everything design! Read on! 

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28th JUL

NOT JUST A PRESIDENT – A DREAMER, AN INNOVATOR, AN INSPIRATION!

Affectionately known as the People’s president, APJ Abdul Kalam whose smile was deadlier than his missiles has left a big void with his demise. His contribution for the country will remain unforgettable. A man of strong character, tough spirit, and profound knowledge & wisdom, APJ Abdul Kalam rose from distributing newspapers to becoming the President of the nation. His words will always remain immortal in our hearts and continue to ignite and inspire young minds.

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27th JUL

6 THINGS WE LOVE THE MOST AT BEWAKOOF

Everyone loves to work somewhere fun. We have the perfect environment which makes a typical office-day anything but boring! From spontaneous parties to entertaining games, Bewakoof Headquarters are always brimming with energy and lifeCome, take a look at the things we love at Bewakoof the most! 
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8th JUL

OUR PHILOSOPHY

To follow your heart is an incredible feeling, and that’s what a Bewakoof does. That’s what we do too. As passionate entrepreneurs and design lovers, we felt great fashion should be made affordable to everyone. So, we did what we love, took the risks and created Bewakoof.com. Come, follow our story.
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25th JUN

DUBSMASH FEVER!

For those of you who haven’t got bitten by the Dubsmash bug yet, it’s an app that lets you lip sync your video with an audio clip. While the latest trend of making cheeky Dubsmash videos was making all the noise, we chose to ride the wave. So, as a part of our social media move, we planned to connect with our millions of fans by launching a quirky Dubsmash contest which we affectionately named ‘Bewakoofsmash’. Follow the blog to see what happened next! 

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25th MAY

DID YOU KNOW WE’RE ONE OF THE MOST TALKED ABOUT FACEBOOK PAGES?

With dozens of gags, over a million followers and a score of engagements & comments, Bewakoof has a huge active Facebook community. We fuel your humor gland, make you laugh and connect with you like never before! 

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15th MAY

BRING THE CHANGE YOU WANT WITH OUR CAMPAIGN T SHIRTS

Statement making t shirts are great conversation starters. Trending activism t shirts are one of a kind line of product that helps us keep across our opinion we feel strongly about. In a world full of people who couldn’t care less, we strive to be the brand that couldn’t care more. 
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14th MAY

OUR JOURNEY

From T shirts to casual fashion offerings, from one printing machine to an extensive warehouse in Bhiwandi, from few hands at work to a whopping 150+ team, Bewakoof has come a long way! It is our passion for fashion, love for design and determination to make high street fashion affordable that has got us this far. Join us in our journey tale!
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12th MAY

COME ON IN, MEET US

Bewakoof breaks fashion barriers and offers a guilt free range of on-trend, high-quality products at unbeatable prices. We listen to our heart, love all things design, create cool fashionable stuff and we tell it to the world! Come, read the story of our brand!  

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10th MAY

STUDIO TOUR

Have you ever wondered what goes into making such a cool collection? Come on in! Take a glimpse of our bustling design studio and explore what happens behind the scenes at Bewakoof. Whether they are sketching or brainstorming over a game of carom, our creative ninjas are always on-the go. 

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