THANK YOU NH7 SHILLONG, YOU WERE AWESOME!
A FUN DAY AT COMIC CON MUMBAI, AGAIN!
FRIENDSHIP DAY + POKEMON + CHOCOLATES = BEST CELEBRATION EVER!
It’s Friendship Day! At Bewakoof, we celebrated it by having our unique cocktail of chocolates, friends, and Pokémon! Get an insight to our fun day here.
HELLO NEW OFFICE! BYE BYE OLD OFFICE!
Bewakoof has a new address and we can’t contain our excitement! Our founders broke the news to us a few weeks ago “we’re moving” and we felt a rush of emotions (mostly giddiness of upgrading). Our old office held creative energy space and we can’t hope for less from the new one. For the entire story, read on…
SAY CHEESE! BEWAKOOF EMPLOYEES SMILE FOR THE CAMERA FOR OUR 4TH BIRTHDAY!
As Bewakoof’s 4th birthday came closer, all the employees prepped up for the special celebratory photo shoot! Yes, you read that right! A celebratory all-employee photo shoot! Read all about it here!
BEWAKOOF REACHED A MILESTONE: DELIVERY OF ONE MILLION PRODUCTS AND ALL BECAUSE OF YOU!
TREND FLASH – NEW AGE JOGGERS HAVE ARRIVED!
WE ADDED NEW STUFF TO OUR SNACK CORNER!
WHEN ‘BEWAKOOFS’ FOLLOWED THEIR HEARTS!
BEWAKOOF GETS FEATURED IN THE ‘RETAILER’!
CELEBRATING 50,000 FOLLOWERS ON INSTAGRAM!
BEWAKOOF WISHES YOU A VERY PATRIOTIC REPUBLIC DAY!
It is the day to celebrate the brave-hearts, to honour their efforts, and to salute the Indian spirit! Happy Republic Day!
COFFEE, CONTENT AND MORE - IN CONVERSATION WITH OUR CONTENT HEAD, BISTRITI PODDAR!
BEWAKOOF FOUNDER GETS FEATURED ON BLOOMBERG!
HOW BEWAKOOF GOT ITS NAME!
HAPPY 2016, MAKE IT A GOOD ONE!
THE YEAR THAT WAS AT BEWAKOOF!
ALL WE WANTED FOR CHRISTMAS WAS A…... SECRET SANTA!
When Christmas rolls around, all of us at Bewakoof gear up for the big Bewakoof Christmas party! From decorating the Christmas tree to playing Secret Santa in office, we celebrated the day with full Christmas spirit! Read on to know more!
BEWAKOOF GOES TO MUMBAI COMIC CON, WRAPS UP WITH A BANG!
GET UP AND CLOSE – BEHIND THE SCENES OF OUR PHOTOSHOOT!
‘WHAT’S HOT NOW’ TAKES CENTRE STAGE!
What’s Hot boxes hit all the right notes. We have featured them for making it easier for our loved customers to browse the up and coming. At Bewakoof, we don’t keep our people guessing. They deserve to have the know-how of all the hot stuff right in front of them and now they are sorted! Read to know the whole story!
NEW LAUNCHES. NEW LOVE.
We have all new stuff for you to love pick and cherish forever. Have a look at what we got for you this season. Specials await you at our online store! Hit the shop button today!
WHEN WE TAKE BREAKS AT WORK, WE PLAY FOOSBALL!
WE WORK HARD, PARTY HARDER!!
SHOUT OUT TO ASPIRING CREATIVE ENTHUSIASTS!
Are you looking for an internship that lets you jump right in and kickstart a career to die for? Here’s an opportunity that promises to bring out the best in you. Put your creative skills to use, join our team of designers and doers. If you have got SMART and HEART, give us a shout! Read on to find the hot new vacancies!
FOLLOW YOUR HEART, FOR IT KNOWS IT ALL!!
There's nothing quite like following your heart because your heart leads you to infinite possibilities. Just be yourself, follow your heart and great things will happen from this simple doing! We shared this thought with the world and did a unique campaign around it. Sure you don't want to miss it! Look what we did!
BRINGING LAZY BACK TO SUNDAYS WITH OUR PYJAMAS!!
IT’S DIWALI AND WE CAN’T CONTAIN OUR DELIGHT!
BEWAKOOF HITS A WHOPPING 20K FOLLOWER BASE ON INSTAGRAM!
Sometimes a picture is worth 20,000 followers! Oh Yes, we have touched the 20k milestone sooner than you can imagine! Find out our success story on Instagram and how we got there.
WE CELEBRATED DUSSEHRA WITH A BANG!
A day packed with Masti, Hungama and Gupshup reinforced joy and fun to Dussehra celebrations like never before. The team at Bewakoof had a blast of a time on Dussehra. Find out what we were up to on the day when good triumphed over the evil!
BEWAKOOF’S SHOPPING APP IS ONE OF THE BEST THINGS HAPPENED TO US (AND YOU)!
We get it why our customers love the Bewakoof shopping app so much! From a faster performance to extra benefits, our app makes shopping more pleasurable than it already is! Read on to know more about the Bewakoof app!
WE EXCHANGE POSTCARDS AT BEWAKOOF, YES, YOU HEARD THAT RIGHT!
THE DAY WHEN FACEBOOK WROTE A CASE STUDY ON BEWAKOOF!
Facebook is talking about our growth hacking success story and we can’t contain our excitement! See how we have successfully tapped into Facebook's tools, ads, applications, and Fan pages to do more for less. Seize the Moment, oh Yes! Find out the story here!
BEWAKOOF LIFTS THE INTER STARTUP FUTSAL LEAGUE TROPHY!
Who says we are just the coolest casual wear brand? Think twice! We are also the Inter start up Futsal Tournament Champion! Yes, Bewakoof beats Toppr to lift the Inter Start Up Futsal League Cup in a recently held Inter Start Up Football tournament. Find out the complete story here...
BEWAKOOF KEEPS IT FRESH WITH ITS FASHION FORWARD LIMITED EDITION COLLECTION!
BEWAKOOF TAKES CENTER STAGE AT COMIC CON HYDERABAD 2015!
THE STORY BEHIND OUR LOGO COLOR!
INNOVATIONS THAT WE LOVED CREATING!
Are you a Bewakoof fan? Well, here is your chance to read everything about your favourite Bewakoof innovations! From glow in the dark tees to rewritable masterpieces to flip-ups, we have followed our heart and gone beyond the usual fashion!
WHY WE DON’T NEED A STOCK CLEARANCE SALE AT BEWAKOOF!
BEWAKOOF AND DC COMICS COME TOGETHER TO CREATE THE SUPERMAN COLLECTION!
WE COMPLETED 2 MILLION FB FANS & WE WANT TO SAY SOMETHING...
BEWAKOOF’S NEW COLLECTION INSPIRES YOU TO STAND UP AND START-UP
BEWAKOOF COLLABORATES WITH THE BIGGEST COMIC BRAND DC TO LAUNCH SPECIAL BATMAN LINE OF CASUALS!
Bewakoof meets Batman! Bewakoof has teamed up with DC to introduce an all new Batman capsule catalogue of cool casuals. Inspired by Gotham’s resident superhero, this range is a dream come true for every Batman fan! Get to know everything about this new product slate featuring exciting casuals! Visit Bewakoof.com!
INDEPENDENCE DAY EXCLUSIVE NEW LAUNCH – INDIAN HERITAGE INSPIRED MOBILE COVERS
BEWAKOOF AND YASH RAJ FILMS COME TOGETHER FOR AN EXCLUSIVE SRK MERCHANDISE!
A CHAT OVER BOURNVITA WITH OUR CREATIVE MANAGER - NISHANT BAKLIWAL
Know what it is like to be the design head at Bewakoof. Nishant Bakliwal, Creative Manager at Bewakoof, gets candid about everything that goes on in the mind of a designer, inspirations for the creations, and his love for everything design! Read on!
NOT JUST A PRESIDENT – A DREAMER, AN INNOVATOR, AN INSPIRATION!
Affectionately known as the People’s president, APJ Abdul Kalam whose smile was deadlier than his missiles has left a big void with his demise. His contribution for the country will remain unforgettable. A man of strong character, tough spirit, and profound knowledge & wisdom, APJ Abdul Kalam rose from distributing newspapers to becoming the President of the nation. His words will always remain immortal in our hearts and continue to ignite and inspire young minds.
6 THINGS WE LOVE THE MOST AT BEWAKOOF
For those of you who haven’t got bitten by the Dubsmash bug yet, it’s an app that lets you lip sync your video with an audio clip. While the latest trend of making cheeky Dubsmash videos was making all the noise, we chose to ride the wave. So, as a part of our social media move, we planned to connect with our millions of fans by launching a quirky Dubsmash contest which we affectionately named ‘Bewakoofsmash’. Follow the blog to see what happened next!
DID YOU KNOW WE’RE ONE OF THE MOST TALKED ABOUT FACEBOOK PAGES?
With dozens of gags, over a million followers and a score of engagements & comments, Bewakoof has a huge active Facebook community. We fuel your humor gland, make you laugh and connect with you like never before!
BRING THE CHANGE YOU WANT WITH OUR CAMPAIGN T SHIRTS
COME ON IN, MEET US
Bewakoof breaks fashion barriers and offers a guilt free range of on-trend, high-quality products at unbeatable prices. We listen to our heart, love all things design, create cool fashionable stuff and we tell it to the world! Come, read the story of our brand!
Have you ever wondered what goes into making such a cool collection? Come on in! Take a glimpse of our bustling design studio and explore what happens behind the scenes at Bewakoof. Whether they are sketching or brainstorming over a game of carom, our creative ninjas are always on-the go.